Carlene is content strategist and customer-focused writer in Seattle.
She’s the Sr. Customer Marketing Manager at SeekOut, where she creates content that drives customer retention and expansion in the AI talent acquisition space. Previously, she led content strategy as Sr. Content Marketing Manager, supporting demand generation and organic traffic growth.
Integrated Marketing Campaign: Talent Maturity Model and Assessment.
Integrated Marketing Campaign: Talent Maturity Model and Assessment.
Customer journey focus: Expansion — SeekOut Grow (product).
Buyer journey focus: Adoption — SeekOut Grow (product).
Problem: Talent professionals recognize the need to integrate talent management into their acquisition strategy but struggle to start due to limited educational resources and difficulty securing leadership buy-in. Both SeekOut customers and prospects expressed a need for prescriptive guidance to implement talent intelligence-driven strategies.
Solution: I developed a Talent Maturity Model and Assessment to guide organizations toward integrated talent intelligence, which is the solution that SeekOut Grow offers as a supplement to our SeekOut Recruit product. The model helps teams evaluate their existing talent sophistication level and provides clear steps to advance their strategy, supported by educational content that explains maturity levels, criteria, and pathways to upgrade.
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The landing page houses the assessment quiz and explains the SeekOut Talent Maturity Model, how the organization’s maturity level is determined, and what to expect from taking the quiz.
Link to landing page -
I designed a five-question assessment to balance valuable insights with user experience, making it quick enough for busy talent leaders and recruiters to complete without sacrificing the quality of recommendations.
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I created three tip sheets that the customer or prospect would receive alongside their quiz results.
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My team and I developed a webinar to bring the Talent Maturity model to our webinar audience of both prospects and customers.
Integrated Marketing Campaign: CHRO Workshop Series
Customer journey focus: Expansion — SeekOut Grow (product).
Buyer journey focus: Adoption — SeekOut Grow (product).
For this multi-channel campaign, I leveraged expertise from our CHRO council members, a group comprised of experts in the talent management and acquisition space. I created content that continued to provide prescriptive guidance on integrating talent management into an organization’s entire talent strategy.
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This campaign centered around a five-part webinar series with each of our council members. Our goal was to position SeekOut as an authoritative leader in the talent space. We equipped talent leaders with the tools to build a talent strategy that enabled workforce agility and organization longevity.
Each session featured a customized worksheet. Here is a link to the landing page that houses all the webinars and their respective worksheets.
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I created a workbook that summarized all five webinars. It was sent to webinar participants at the end of the fifth and final webinar and distributed across additional channels. The workbook includes key takeaways of each webinar, accompanying worksheets, and links to the recorded webinars.
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SeekOut’s Talent Visionary blog post series features innovative leaders and their work in creating and scaling high-performing teams. In these Q&A-style interviews, our Visionaries offer advice to talent leaders about overcoming common obstacles in the talent space. During my prep sessions with each of our CHRO council members, I set aside time for a quick-fire five-question interview for the series.
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A recurring question in our Talent Visionary blog series is “What book(s) would you recommend to fellow talent leaders?” Each year, I gather these recommendations and update a high-traffic SEO blog post featuring top HR books. This latest update includes favorites from our CHRO council members.
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I took insights from each of our CHRO prep sessions and wrote a blog post that supported our Talent Management SEO campaign. This is a cluster page that links to our Talent Management pillar page.
Blog posts
I specialize in distilling complicated topics into digestible content for readers. I’ve written blog posts that increase organic traffic and drive high-quality leads. They have collectively ranked for tens of thousands of keywords in Google. I also write non-SEO pieces that share a brand’s unique point of view.
Case studies
Success stories that highlight customer pain points and how SeekOut solved them and helped these customers realize their talent goals.
E-books and guides
I write well-researched, data-driven content that attracts high-quality leads. I work closely with various teams to bring our long-form content to life.
Website copy
I write clear, engaging and educational copy that succinctly conveys the benefits of a product.
Video script
I’ve written scripts for videos and webinars using conversational, simple language.